After spending some time searching the internet, I found a site called Rassmussen College. On this site there is a list of 20 Business Management blogs that students can access in order to learn more about different subjects in their field. While reviewing some blogs, I noticed that each blog had its own unique style. One blog I read was written by Natalie MacNeil. Natalie is a very decorated blogger who writes mostly for women. Although, I think both men and woman could learn some very valuable lessons from her blog.
In the blog titled, "This is Why You're Broke" , Natalie discusses pricing strategies. At first glance, this blog was nothing like I expected. The page was multicolored. It was informative, yet entertaining! She used simple analogies that everyone could relate to. The one heading that really stood out to me was: "You Desperately Want To Be Liked". This section discussed how people in business are not selling themselves, but rather they are selling their expertise and that is what price should be based on. As a business major I had never really thought about this but after reading the blog, I can see that price shouldn't be effected by a person's own feeling about themselves. She also posed a thought that had me thinking for hours after reading the blog which was, "And, don’t forget to ask past clients what they valued most about the result you helped them achieve or their interactions with you. That has value!" This is very true! The most important thing to remember is that feedback from a past client could help change the way a business is ran. If something didn't work, a business person should want to know about this and if something is working they should know this as well. Another thing that I feel is as equally important for people in business to think about are ethics.
In the second blog that I reviewed, the writer Lauren Bloom discusses ethics when it comes to spamming. Click here for her blog!! The first thing I noticed about the blog was that it was nowhere near as entertaining as Natalie MacNeil's. It was set up in a more conventional manner. The topics that the author discussed could be one reason for this. Ethics is a major topic in business and so it seems appropriate that a blog discussing ethics would be a bit more mundane.
This particular blog discusses spamming which I find to be important to any business major. Partly because technology is a huge part of the business world today. Millions of emails are sent out each day and it is important to know what is acceptable and what is not. Too much spamming can actually turn a client off of your product which is never a good thing. In her blog, Lauren pointed out that the majority of her 300 spam messages that she had received in her inbox from one day, were all received within a time of "a scant thirty-six hours". Thirty six hours! What was even more disturbing about this was that almost all of the messages came from marketers, and online businesses. Talk about a turn off from the products! This made me re-think emailing and the "do's and don'ts" that come with it. All of the time that potential clients are wasting deleting spam emails is time that could be better spent talking with "real" representatives of a company. In business, time is everything and it should not be wasted. If I don't want to waste my time, why should I waste a future client's time?! This leads up to the third and final blog that I reviewed...
Management. Time management is crucial. If things aren't planned properly, it can run a company right into the ground. Lisa Hanberg, in one of her blog posts titled Management Craft: Redifining the Essence of #Management, discusses management and some of the things that managers should be doing, such as organizing their time properly. She also had many other posts inside of her blog that talked about the same subject. What I noticed mostly about this blog was that it looked completely different than the other two blogs I had reviewed. There was not as much color and the background was plain white. There was also more advertising on the sides of her posts. I also noticed that the way the information is set up in a blog really makes a difference. The other two posts had nice layouts that made the reading easy. However, Lisa's blog layout was very long and tedious. All of the posts were short and even though the topic was management, which is usually interesting to me, I found that it was hard concentrate on what I was reading. As a result, I really didn't finish reading the entire post. I think that this is an important lesson to learn. If it is not interesting, people will not read it.
As a business management major, I know that in order to be a successful manager I must keep my employees interested. If they find their work to be monotonous, my company will suffer. It was interesting to see that as someone who was writing blogs about management, that the information being given was not as relevent as it should have been. There were words such as "luv" and examples about Eminem, the rap artist, were used. I would have to say that this blog was definitely its own genre of business management blog. It was by no means, a blog that I would have expected from a business.
My favorite blog of the three would definitely be the first that I reviewed by Natalie MacNeil. She took the genre of blogging to a whole new level- with her creative layouts and simple yet, interesting posts it kept me engaged.
I also like the idea of using different colors in writing your blog. When I looked into Lisa Hanberg's blog, I noticed how the layer is a bit long but isn't that Lauren Bloom's blog is also long?
ReplyDeleteI really appreciate you touch on some important things some managers might need to know in a organization. I like how you talked about time is an issue, how ethics is an issue and how someone's expertise is a factor is the price they earn for their salary.
I really like the use of colors as well. If a blog is boring and has little color than that alone draws my attention away from it. I think that there are many important aspects to a blog, including the small details such as color. Have you ever found yourself not reading a blog simply based on the fact that it looked boring and therefore the content must also be boring?
DeleteThe blog written by Natalie is very vibrant and looks like a teenagers lay out. Although I did find her content interesting, I would not have read it if I just stumbled upon it. Do you think presentation is important in the business world?
ReplyDeleteI think that presentation is very important in the business world. As for Natalies blog comming across as a "teenagers lay out" I would have to say that based on the fact that the blog was aimed at females, that the lay out was appropriate. However, I can also see why it was not as attractive you see from a males point of view. Would you say that you preferred the layout and color scheme of the other blog better?
DeleteReviewing other people’s blogs can help us to improve our blogging skills and get some ideas about how to make our own blogs better (more appealing to your target audiences). I would not read a blog that is not appealing to me either, such as Lauren Bloom’s blot that you reviewed. Reviewing blogs that are our own profession related can give me some insights, such as Natalie MacNeill’s blog that you reviewed.
ReplyDeleteAppearance is a huge part of a blog. If its boring to look at than why would it not be boring to read? However, I do believe that depending on blog genre, such as business or fashion, that there is a certain way to make it visually appealing. A business blog can still look appealing while not being too flashy. Same with a fashion blog, it can be flashy and not come off as too business like. Appearance should be based on blog genre and audience. Have you ever came across a blog that should of looked differently based on its content?
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